E‑commerce growth marketer, from France to Japan.

1. Sept. 2026 — present

   Sophie Monteil

   Freelance · Toulouse & remote

   E-commerce growth consultant

   I help e-commerce and DTC brands across all their growth levers: paid acquisition, SEO, conversion, CRM and tracking, managed as one strategy. See my services.

2. Jan. 2025 — Aug. 2026

   ZenGroup株式会社

   Osaka, Japan

   Cross-Border Growth & Digital Marketer

   Led international growth for Japanese retail and DNVB brands, from strategy to execution: acquisition, conversion, retention and reporting.

   • Growth strategy: market and customer segment analysis, channel prioritisation for each brand, coordination with internal teams. Grew a retail brand’s international e-commerce revenue 6x in 12 months.
   • Multi-market acquisition: structured and scaled a DNVB’s Meta Ads campaigns across 7 markets (Taiwan, Hong Kong, US, South Korea, Canada, Australia, Singapore). Budget +688% in 5 months, orders doubled, +118% international revenue.
   • Profitability management: tracked CAC against margins and LTV, reallocated budgets (pausing underperforming regions) to protect profitability.
   • Creative testing: creative briefs, messaging angles by market, continuous A/B tests on visuals and hooks.
   • Conversion (CRO): audited the Shopify checkout funnel and managed UX improvements. Conversion rate from 0.53% to 1.32%.
   • Data & tracking: set up GA4, Meta Pixel and CAPI, built Looker Studio dashboards, reconciled ad platform data with Shopify sales.
   • Retention: automated email flows on Shopify, +12% additional revenue.
   • Management: trained and supervised a team of 2 on running international Meta Ads campaigns.
3. May 2020 — Dec. 2024

   Nouvel Ordre

   Paris & remote

   Digital Project Manager (Growth)

   Drove online growth for B2B and B2C companies through paid acquisition, SEO and automation, including 5 business launches, from initial digital setup to first sales.

   • Go-to-market: defined target audiences (B2B / B2C), channels and budgets with founders, for launch and early growth.
   • SEO: technical audit, keyword and site structure strategy, content production. Organic traffic from 3,500 to 21,600 monthly unique visitors in 8 months; over 80% of revenue from organic search for a food supplements e-commerce site.
   • Acquisition: Google Ads campaigns and B2B email prospecting sequences to generate first sales and qualified leads.
   • Websites & funnels: designed conversion-focused websites and e-commerce stores (Shopify, WordPress), sales funnels and automated flows.
   • CRM: deployed and configured CRMs, trained client teams.
   • Project management: ran projects end to end (scoping, planning, coordination, budget), main point of contact for founders.
   • Recruitment: recruited, onboarded and trained marketing talent, on-site and remote.
4. Oct. 2019 — Apr. 2020

   P2P Protect (同聚保)

   Shanghai, China

   Junior Consultant

   Assignment completed as part of my master’s degree in Shanghai: P2P Protect’s market entry strategy for China.

   • Market research: qualitative and quantitative surveys in China, competitive benchmark.
   • Digital in China: WeChat analysis and engagement best practices.
   • Entry strategy: recommendations and a concrete action plan to enter the Chinese market.
5. Jan. 2019 — June 2019

   Crédit Agricole CIB

   Internship · 6 months

   Digital Project Assistant

   Supported digital projects for internal clients: coordinating needs, planning delivery and ensuring smooth communication between business teams and developers.

   • Scoping: defined project scopes and gathered requirements.
   • Planning: scheduling, timeline follow-up and progress KPIs.
   • Coordination: interface between internal clients and development teams, meeting preparation and minutes.
   • Delivery: supported the release of website and mobile app projects.
6. Oct. 2017 — Mar. 2018

   JLL France

   Paris · headquarters, marketing team

   Digital Project Manager Assistant

   • Corporate website: digital project management, coordination of providers and partners, notably on paid search and the SEO content plan.
   • Community management: managed JLL France’s social media (LinkedIn, Twitter, Facebook, YouTube).
   • Reporting: performance analysis and identification of new engagement channels.

• 2018 — 2020

  M.Sc. Digital Marketing & Business

  ESSCA School of Management · Shanghai

  Valedictorian
• 2019 — 2020

  Specialised MBA, Digital Marketing & Business

  EFAP, in partnership with ESSCA · Shanghai

• 2017

  Faculty of Liberal Arts (exchange)

  Sophia University · Tokyo

• 2014 — 2017

  Business undergraduate programme (Grande École)

  ESSCA School of Management · Paris

Outside work: trail running, hiking, strength training and travel.