You’re growing, but your margin isn’t
Revenue goes up, so does the budget, and profitability stalls. Every new order costs more than the last: no economies of scale, and a glass ceiling that more budget alone won’t break.
E-commerce growth consultant
Grow your brand without sacrificing your margin.
Ads, SEO, website, email: I find the growth levers your brand isn’t using and make them work together. The result: lower acquisition costs, higher revenue, and margins that keep up.
20+ brands supported
Unified view
All your levers · 1 strategy
- Food supplements
- Sport
- Arts, crafts & DIY
- Manufacturing
- Cybersecurity
- Fashion & apparel
- Real estate
What happens when the levers work together
80%
of orders driven by organic search for a sports nutrition brand
×6
international e-commerce revenue in 12 months for a retail brand
+118%
revenue after rolling out ads across 7 new markets
+12%
additional revenue from automated email flows
Who it’s for
For brands that want to go further.
You have several providers and no one leading
An ads agency, an SEO freelancer, someone on email. Everyone defends their own numbers, nobody runs the whole picture.
You’re ready to reach the next level
The product sells, the foundations are there. You’re looking for the levers that will take you to the next stage, without burning budget to get there.
You want to test new markets
A new country, a new audience? I’ve led launches across several international markets: we find the most responsive audiences, test fast on a controlled budget, then invest where it works.
The problem
What holds you back isn’t a channel. It’s the silos.
Every provider optimises their own lever. Nobody optimises your growth.
01
Decisions based on the wrong numbers
Every platform claims the sale. Added up, the ROAS reported by Meta, Google and email often exceeds your actual revenue.
02
Levers that cancel each other out
You switch off an “unprofitable” Meta campaign, and branded searches on Google collapse. You push traffic to a product page that doesn’t convert.
03
Untapped potential
Your best-performing ad hooks never make it to your website. Your customers are never followed up. SEO waits “until there’s time”.
Sound familiar?
Let’s talk growthExpertise
Every lever. One strategy.
I know each channel well enough to understand how it affects the others, and where to focus first.
Set your priorities, track the right KPIs (MER, CAC, LTV) and allocate budget across your levers.
Meta and Google campaigns built to find profitable customers, not cheaper clicks.
A channel that drives orders without depending on your media budget.
Turn more visitors into customers, so every euro of acquisition earns more.
Bring customers back to raise LTV, so you can invest more in acquisition.
A single source of truth, so you decide based on reality, not on each platform’s reported ROAS.
A lever that’s plateauing, providers who don’t talk to each other, numbers that don’t add up?
Tell me where you’re stuckMethod
How we work together
-
Read the real numbers
We review your margin, your acceptable CAC, what your tracking actually says and what your levers produce together. We set measurable goals and clear priorities.
-
Activate & test
We roll out actions on the priority levers, with clear hypotheses and structured tests. Regular check-ins: what works, what doesn’t, what we decide.
-
Measure, connect, scale
We keep what pays off, cut the rest, and carry the learnings from one lever to the next. Then we accelerate.
About
The big picture. Hands-on in your accounts.
I’m Sophie Monteil, an e-commerce growth consultant. For more than 6 years, I’ve worked across every link of an online brand’s growth: building e-commerce websites, SEO, paid acquisition, CRM and sales strategy.
That cross-channel view is what makes the difference. I know how a Meta campaign affects your Google searches, why a product page can ruin good targeting, and how much a loyal customer lets you invest to win a new one.
I also know what going international takes. In Japan, I led the expansion of brands across several markets: choosing countries, adapting messaging and campaigns to each culture, and testing to find the most responsive audiences. I bring that experience to brands that want to open up to new countries.
You get a single point of contact who knows your business and has her hands in your accounts.
What if your levers started working together?
Let’s talk about your projectFAQ
Your questions
Will you replace my current providers?
Not necessarily. I can lead the strategy and coordinate your existing providers, take over some levers directly, or both. We decide together based on what serves your growth best.
Why a freelancer rather than an agency?
Because you work directly with the person who thinks and executes. No sales rep, no project manager, no junior. And a view across all your levers, where an agency usually specialises in one channel.
How do you measure results?
With business metrics: revenue, MER, blended CAC, margin. Each platform’s ROAS remains a steering metric, not proof of profitability.
How long before we see results?
The first learnings come within a few weeks. Longer-term effects (SEO, retention, account structure) are measured over several months. We set milestones from the start.
What kind of brands do you work with?
E-commerce and DTC brands that want to structure their growth. My favourite industries: sport, food supplements and nutrition, fashion and beauty.
Next step
Your levers have potential. Let’s make them work together.
Your brand can go further than what it’s using today. Let’s see together how to reach the next level.
Let’s talk about your project